IDEA

Today, teens face all types of difficult issues including public shaming and teenage pregnancy. These issues can often lead to bullying. But they can also lead to true friendship. So, Coca-Cola created three short films to inspire teens to stand up for their true friends when it matters most.


The Text

Two friends. A moment neither was prepared for. A decision that will last a lifetime. Coca-Cola Presents “The Text.” What would you do for a true friend?
















Something Unexpected

The new girl. The cutest boy in school. A moment nobody will forget. Coca-Cola presents “Something Unexpected.” What would you do for a true friend?
















The Rumor

A scandalous social media post. A moment to do the right thing. A confession no one wants to make. Coca-Cola Presents “The Rumor.” What would you do for a true friend?


















PRINT AND OUT-OF-HOME

We took the powerful icon of the fist bump from our films and integrated it across the campaign. From changing the Coca-Cola packaging to out-of-home and more, we spread our message of choosing true friendship over cruelty to teens everywhere.

Artist


Race


Religion


Tattoo