Corona Extra, the number one imported beer brand in the U.S., launched the "Find Your Beach" campaign to challenge consumers to be introspective. It introduces a new wave of interactive elements to transform the "Corona Beach" from a physical place to a state of mind, an evolution for the traditionally beach-oriented beer brand.
Corona Beach Break is a social application that challenges and rewards fans to take a "beach break". Whether it's checking in at a stadium, logging off Facebook or a uploading a photo of an ice cold Corona, users could earn points redeemable at the Corona store for anything from cool branded gear to golf trips and spa appointments.