Corona Light "Most Liked"

Facebook / Times Square

 

Crown imports launched its first digital campaign for Corona Light initiating earned media to engage socially active men and women in their 20s. The campaign's energized tone promotes a social movement for Corona Light to be the most liked light beer on Facebook. We launched a campaign surrounding its Facebook presence, supported by rich media advertising, digital out of home, search marketing and PR efforts to catalyze widespread engagement. The campaign distinguishes Corona Light from it's laid back counterpart, Corona Extra. With only 99 calories and 5 grams of carbohydrates, it embraces the same "vacation in a bottle" mindset but with more appeal to calorie and carb-conscious consumers. Through social media, the brand has gained a steady-growing and devoted fan base by consumers sharing what they like – which ranges from road trips to 90's hip-hop.

 

Times Square

People who like Corona Light on Facebook will be invited to upload their photo to a 40-foot tall digital billboard for all of Times Square to see. The Times Square billboard went live on November 8 and ran through December 6. Images captured from across the square are posted to Facebook so participants can share photographic evidence of themselves in a Corona light ad on display in Times Square. The sign is located at 47th Street and Broadway.