The Interactive Movie
Inside was an interactive film developed by Intel and Toshiba and played together by actors and the audience. It combined video episodes (50min total) followed by real time live interaction with the characters via social media. During 11 days the videos had 50 million views, and 7 million interactions with the main character on Facebook. In order to simplify the judging process though, we have made this 2min recap so you can understand the entire story.
VIDEOS
Context: The Integrated campaign: 2 min 10 sec
For more information on the Integrated campaign, click here
Audience Reaction: 4 min 21 sec (unsolicited video made by fans at the end of the film)
For more information on the Integrated campaign, click here