Inside was an integrated campaign for Intel and Toshiba that combined a digital, interactive film and it's promotion through digital, cinema, out of home and PR. It was an 11 days event watched online 50 million times, 4 million interactions with the main character on Facebook, and hundreds of stories on the press.
Campaign Case Study: 2min
The Content - a 2 min recap
- "We're Obsessed"
- Cosmopolitan Magazine
- "A Movie That Lets You Participate"
- The Washington Post
- "On Fire"
- Good Morning America
- "A new generation of 'social film-making' "
- Brand Republic
- "The Toshiba laptop becomes a character in the film"
- Fast Company
- "Inside opens a new avenue in crowd-sourced film-making"
- The Guardian
Audience Reaction: 4 min 21 sec (unsolicited video made by fans at the end of the film)